E170: Bracken Darrell - The Power of Human Potential

Learn More about Bracken at: (2) Bracken Darrell | LinkedIn
 and at Bracken Darrell - Logitech President & CEO


Under Bracken Darrell’s 10 years of leadership as president and
CEO, Logitech has reinvented itself into an award-winning design
company, an industry force pursuing a more sustainable and equal
world, and a top performer on the SIX Swiss Exchange and Nasdaq
Global Select Market.


As a result, Logitech has been the recipient of numerous awards.
These include more than 200 design awards over the past three
years from the likes of CES, iF Design, Red Dot, Good Design and
IDA, as well as repeated recognition by Fast Company as a leading
innovator by design. Logitech has also won numerous
sustainability accolades, including first in a 2021 list of
climate-conscious Swiss companies and inclusion on the Dow Jones
Sustainability Index for Europe. Bracken himself has been named
Swiss CEO of the year by Obermatt three times in the past four
years, won the P&G Alumni Innovation Award, and the 2022
Edison Achievement Award.


Bracken joined Logitech as president in April 2012, and assumed
the role of chief executive officer in January 2013. He brings to
Logitech nearly thirty years of experience in product, people and
brand management through design. Prior to joining Logitech,
Bracken was executive vice president of Whirlpool Corporation and
president of Whirlpool EMEA, where he guided the company through
the economic downturn of 2008. Previously, he was with Procter
& Gamble, most recently as the president of Braun, the home
appliance business. In addition to a total of twelve years with
Procter & Gamble – in executive management positions as well
as earlier years in brand management – Bracken served with
General Electric Company for five years, most recently as the
general manager of Consumer Home Service. He began his career
with Arthur Anderson and then PepsiCo.


Bracken is on the Board of Dean Advisors of Harvard Business
School and serves on the board of directors of Life Biosciences,
a longevity company.


Bracken holds an M.B.A. from Harvard Business School and a B.A.
in English from Hendrix College in Arkansas.


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