#07: Kookiness as a Brand

The guys sit down and recap a beef-squashing collaboration brew
with Novare Res and attempt to dissect the deep love of Taras
Boulba from Noah and brewers at large. The eccentricities of
Belgian breweries also comes up, which leads to a surprisingly
decent conversation about how branding - intentional or
incidental - influences everyone's beer drinking decisions,
whether they realize it or not. Weaved throughout the episode are
hints that Matt may be illiterate and that Noah may soon legally
change his name to "Like".