#12: Greg Norton | Bier Cellar

This week, Matty and Noah talk beer retail with Greg Norton of
Bier Cellar. Greg's store is arguably the most respected bottle
shop in Maine, and the perspective and insight he shares makes it
very easy to see why. Despite Matty forgetting a big chunk of
pertinent equipment, some bootstrapping (and a very patient
guest) allowed us to have a conversation we felt genuinely
honored to be a part of. Greg reflects with the guys on how
quickly beer culture continues to change, the wide range of
people constituting the "beer customer", the balance between
catering to and guiding them, and the complicated relationship
between taprooms and retailers. On top his articulate navigation
of these nuanced topics, he cements his place as one of our best
guests yet by making lemonade out of on of the most avant-garde
Three Bay Sinks we'll hope to ever have.