#38: Baxter Key | High Roller Lobster

Baxter Key - "The coolest person on Earth" (-Noah's dad), seafood
savant, DJ, typophile, and least importantly, this week's guest!
Baxter is the co-founder/owner of High Roller Lobster Company,
and we get right into its history as Bissell Brothers was one of
the first places High Roller's food ever was served (second only
to the lawn of Baxter's childhood home). We also get into how he
could have ended up in the breakfast game, what it really means
to be a High Roller, what merch and travel have done for the
brand, and why it actually is ok to hire your friends. Noah
repeatedly pitches a questionable stationery store concept, Matt
repeatedly says "slaps", while Baxter repeatedly drops knowledge
in a way that only he can... there's a lot more going on behind
the impeccably coordinated red jumpsuits and sick sideburns than
you might expect. Listen, and in the High Roller spirit, have a
good time while you do it.

Music: "Mountain Climb" by Jake Hill