#57: John Holl | Beer Edge

We put a temporary hold on the Monday Morning Ratings War this
week to welcome John Holl himself - our nemesis // respected
veteran industry journalist we hold in particularly high esteem -
for a virtual conversation! 
In all seriousness, John is part of the very short list that
makes up the top echelon of journalism in the beer industry. His
extensive resume includes authorship of countless articles in the
industry's leading magazines (All About Beer, BYO) and multiple
books, one of which - Drink Beer, Think Beer - shares the name of
the podcast he currently hosts which ultimately made this all
happen in the first place. In this eclectic conversation, John
puts the uncomfortable level of reverence Matt and Noah have for
him aside, and walks us through his entry into journalism, his
move to focus exclusively on beer, and the ways he's adapted to a
media landscape that has changed just as rapidly as the industry
it covers. We also get into John's approach and perspective to
journalism itself and how he balances objectivity within it,
dissect the relationship between deadlines and hangovers, and
discuss how the beer industry slowly but surely seems to be
spurring more positive and broader conversations about its own
narrative. 
While found the perspective of one of the most highly-regarded
people covering the our industry extremely insightful and hope
you do as well...John Holl is still our rival. But this
conversation might have shifted our approach in the ratings arena
from that of a starred general to more of a multi-cause telethon
operator. 
Bring on the ratings, PERIOD!(?)
......................................................................................................Music:
"Mountain Climb" by Jake Hill