#148: CJ Novack | Boston Beer Co.

This week, we’re joined by CJ Novack of
@SamuelAdamsBeer/@DogfishHead. We get into the importance and
impact of top-down leadership; CJ’s experience loving craft beer
for a quarter-century before he actually began working in it; and
how the hell he went from graveyard shift PakTecher to
“Divisional Analyst”.


This was a fantastic conversation from as high a vantage point
we’ve yet to have on the industry, yet highlights a story that
demonstrates why this beverage is so great in the first place.
Get it where you get ‘em, available NOW!


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Music: “Mountain Climb” by @JakeHillInternet 


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