Ep64: Family, Hip Hop & Racism in the Fitness Industry with Nsuani Baffoe

Nsuani Baffoe is the Regional Manager of Personal Training in
Downtown Toronto for Goodlife Fitness, overseeing more than 130
Personal Trainers, influencing the lives and health of over 2000
clients. For over a decade Nsuani has built high performing
Personal Training cohorts, coaching individuals and teams to
succeed in the most demanding markets. 


He is also the co-founder and lead facilitator of B Element,
which seeks to empower fitness and wellness professionals with
the business knowledge and skills they need to succeed. 


Nsuani is regarded as a strong coach, people leader, and team
player, gaining national recognition as a  4x recipient of
the National Award for Manager Excellence. Recognized for his
success developing, coaching, and mentoring top Personal Training
teams across the country, Nsuani has been responsible for
enabling teams to consistently surpass over 3 million in annual
revenue.


In this episode, Nsuani and I discuss: 


The history of racism in Canada and the US

Accountability as a practice

Fear and distrust of police

Processing George Floyd's death

Why the global reaction has been different

Why he has little faith in humans

Having "the talk" with his son

The importance of representation in fitness

Understanding the community you serve

Going deeper with hip hop music

The relationship between the oppressed and the oppressor

Using fitness to enhance your life

Family time & slowing down in quarantine



Follow Nsuani on Instagram: @baffoeman 


Learn more about B Element: belement.org