How can the music business better serve 'superfans' – and can it really ask them for more money?

Hello and welcome to the latest Music Business Worldwide
Podcast, supported by Voly Entertainment.
On this 'cast, MBW founder Tim Ingham is joined by two
people who know all about music 'superfans': Alexander Seidl, the
CEO of Aviator, and Lindsay Jones, the COO of Aviator.
Aviator, headquartered in Hamburg, Germany,
specializes in serving these superfans rare content from the
artists they love – often with archive video that has long gone
undiscovered and has been gathering dust.

It’s worked with artists including Mark Knopfler, James Taylor,
Cliff Richard, Cher, James Brown and Olivia Newton-John.

Aviator also specializes in rights clearance and rights
management. You can see how that expertise marries with its
archive content business – Aviator finds, say, the long-forgotten
content from a French TV performance in 1986, clears the rights,
smartens up the audio and video using hi-tech tools, before
finally releasing it to... superfans.

This expertise in serving superfans, especially superfans of
catalog artists, puts Aviator squarely in the center of one of
the defining questions of today’s music business: Is the industry
getting enough money from superfans – and is it serving them
adequately?