How M1 Finance's $3B AUM super-app is outcompeting Wealthfront, Robinhood, and Schwab, with CEO Brian Barnes

M1 Finance bundles together roboadvisory, neobanking and lending
into a single “super app”, allowing for combined pricing power
(i.e., charging nothing on asset allocation). The firm currently
has $3 billion in AUM, a growth of 50% in the past four months
and tripling their total in just over a year. Notably, the
company has its own broker/dealer and offers fractional shares,
and partners with Lincoln Savings bank on the deposit accounts.
That makes for a compelling business model from securities
lending, interchange, and order flow.


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