Embedding financial workflow automation in digital banking platforms, with Monite CEO Ivan Maryasin

In this conversation, we chat with Ivan Maryasin, the co-founder
and CEO of Monite, an embedded finance startup that is automating
back-office accounting for SMEs. Earlier this year Monite raised
$5M (€4.4M) in a funding round led by Point72 Ventures. Ivan lived
for a time in Boston and San Francisco, working for different
startups and going to school before settling in Berlin. A natural
entrepreneur, Ivan began his first marketing consultancy at age 16,
and he founded Monite after witnessing first-hand the pain points
that SMEs are facing with finances, whilst leading growth for
Penta, one of the key German B2B neobanks and realized small
businesses struggle a lot more with admin and accounting than they
do with banking More specifically, we touch on the differences
between marketing, advertising, and growth hacking. As well as the
lag in fintech expansion in Germany and how starting a fintech
there was challenging, and how painpoints from SMEs and retail
customers lead to the building of an embedded finance startup, and
so so much more!Disclaimer here — this newsletter does not provide
investment advice and represents solely the views and opinions of
FINTECH BLUEPRINT LTD. Contributors: Lex, Laurence, Matt, Farhad,
Mike, Daniella Want to discuss? Stop by our Discord and reach out
here with questions.