Creating a B2C fintech marketing strategy

Lex Sokolin continues his Build It Series, focusing on the
differences between B2C and B2B strategies, and on the
implementations of some foundational marketing principles. He
discusses branding and the two ways of doing it right. Then he
dives into the various programs that can be implemented to
generate demand, from content, to social media, to paid
acquisition. Finally, he touches on the importance of CAC and
LTV, in particular during a year like 2023.


 


MENTIONED IN THE CONVERSATION


 


Fintech Blueprint's Website: https://bit.ly/3IcO9eq


Fintech Blueprint's Archive: https://bit.ly/3XlSGiX


 


Topics: marketing, strategy, economics, fintech


 


Companies: Betterment, Mint, FutureAdvisor, LendingClub,
Coinbase, Softbank


 


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Twitter: https://twitter.com/LexSokolin


 


 


TIMESTAMPS


 


2’04”: Recap of first edition - looking at markets and figuring
out the shape of demand


 


3’12”: Why B2C Fintechs are one of the brightest signals of the
transformation of the distribution of financial products


 


10’03”: Brand - why Brand matters in Fintech more so than ever
before


 


20’04”: Marketing Programs - Building brands vs. quantitative
marketing funnels


 


28’04”: Cost of Customer Acquisition and Lifetime Value -
Blitzscaling vs organic growth


 


27’45”: Automation of the CFO stack vs Decentralized Autonomous
Organizations (DAOs)


 


37’50”: Conclusion - closing remarks & overview


Disclaimer here — this newsletter does not provide investment
advice and represents solely the views and opinions of FINTECH
BLUEPRINT LTD.


Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella


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