How to build an investment fintech with over 3 million members, with Public Founder Leif Abraham

Lex chats with Leif Abraham, Co-CEO and Founder of Public -
Public.com is an investing platform that helps people be better
investors. Members can build a diverse portfolio of stocks,
funds, and crypto within a single platform. In this episode, Leif
delves into his journey through design, creativity, and venture,
including early career insights in video game web development.
Together, Lex and Leif discuss the prescience of "Pay with a
Tweet" and its connections to attention, payments, and Web3. Leif
navigates his career path from community and advertising to
FinTech, leading to investments and the connection to Public.
They explore scaling in the digital brokerage market amidst
fierce competition and tailwinds. Balancing engagement and
financial health, Leif shares how Public crafts the optimal user
experience. The conversation covers integrating diverse financial
instruments, Public's commission-free trading model, and the
revolutionary "Alpha" AI feature. They also touch on how Public's
financial bot handles unusual queries. The podcast concludes with
a discussion about connecting with Leif and learning more about
Public.


 


MENTIONED IN THE CONVERSATION


 


Public's Website: https://bit.ly/43CUNSH


Leif's LinkedIn profile: https://bit.ly/44VfGtm


 


Topics: Fintech, banking, investments, artificial intelligence,
AI, trading


 


Companies: Public, Fiverr, AND CO, ChatGPT, Alpha, Morningstar,
Coinbase


 


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Twitter: https://twitter.com/LexSokolin


 


 


TIMESTAMPS


 


1’38”: Journey through design, creativity, and venture: Early
career insights & video game web development


 


5’31”: The prescience of Pay with a Tweet: Early connections
between attention, payments, and web3


 


9’28”: Navigating the career path from community and advertising
to FinTech: The journey to investments and the connection to
Public


 


13’57”: Entering the digital brokerage market in 2019: Scaling in
a landscape of fierce competition and tailwinds


 


19’18”: Navigating the challenges of building for the
"active-ish" persona: Understanding the market shape and crafting
the right experience


 


22’41”: Constructing the optimal user experience: Balancing
engagement and financial health


 


24’54”: Navigating the product journey: Integrating diverse
financial instruments & market infrastructure


 


29’18”: Exploring business model differentiation: Public's
approach to commission-free trading


 


33’52”: Revolutionizing financial insights: Unveiling Alpha,
Public's AI feature


 


38’07”: Interpreting emotional boundaries: How Public's financial
bot handles unusual queries


 


45’33”: The channels used to connect with Leif & learn more
about Public


Disclaimer here — this newsletter does not provide investment
advice and represents solely the views and opinions of FINTECH
BLUEPRINT LTD.


Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella


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