The AI-led digital wealth revolution, with Origin CEO Matt Watson

Lex chats with Matt Watson, the founder and CEO of Origin, a
comprehensive money management platform for the modern workforce.
Watson discusses his background as an entrepreneur and his first
fintech experience working on Wall Street. He also talks about
his previous business in the commercial insurance space and the
challenges of building out the go-to-market function for that
company. Watson then explains the concept behind Origin and its
focus on providing a mass-market private banking experience for
the underserved segment of the population with investable assets
below $500,000. He discusses the company's go-to-market strategy,
its target market, and its monetization strategy. Watson also
touches on the collapse of Mint and the opportunity it created
for Origin, as well as the role of generative AI in financial
planning and guidance. He concludes by discussing the ownership
of data and the challenges of accessing and utilizing consumer
financial data in the industry.


 


MENTIONED IN THE CONVERSATION


 


Origin's Website: https://bit.ly/4bJcMvc


Matthew's LinkedIn: https://bit.ly/3ym8mMa


 


Topics: fintech, AI, artificial intelligence, PFM, personal
financial management, embedded finance


Companies: Origin, Origin Finance, Mint, Mint.com, Plaid,
LearnVest, Column Tax, Intuit, Yodlee, ChatGPT


 


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Twitter: https://twitter.com/LexSokolin


 


TIMESTAMPS


 


1’07: The Entrepreneurial Journey: From Family Influence to
Fintech Ventures


 


3’55: Building the Go-to-Market Function: Penetrating and
Innovating in the Insurance Agency Software Market


 


7’55: Challenges in Financial Vertical Software: Entrenched
Systems and High Switching Costs


 


10’08: Exploring Origin: Addressing the Financial Services Gap
for the Mass Affluent


 


18’16: Evolving Data Aggregation in Fintech: Addressing Costs and
Open Banking Trends


 


22’30: Origin’s Business Model and Market Dynamics in Mass
Affluent Financial Services: Lessons from Lead Generation Giants


 


26’01: Building Financial Solutions In-House: Origin's Approach
to Planning, Investing, and Tax


 


29’24: The Collapse of Mint: Catalyzing Opportunities for Origin
in B2B and B2C Markets


 


31’26: Leveraging Generative AI in Financial Planning: Enhancing
Guidance and Managing Challenges


 


35’47: Understanding the Demand for AI Financial Planning:
Challenges and Consumer Behavior


 


40’22: The Future of Financial Data Control: Consumer-Driven
Analysis and Insights in a Tokenized World


 


41’07: The channels used to connect with Matthew & learn more
about Origin


Disclaimer here — this newsletter does not provide investment
advice and represents solely the views and opinions of FINTECH
BLUEPRINT LTD.


Contributors: Lex, Laurence, Matt, Farhad, Mike, Daniella


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