An Intriguing Take on Sales Management Priorities with International Expert Tony Cross

In this wide-ranging conversation, Mike and international sales
management expert Tony Cross discuss…


Their amusement that the sales leadership challenges around
the globe are not just similar, they’re identical

The importance of sales managers “managing up” in order to
protect their time

The single most impactful way sales managers must spend their
time

The sales manager’s mission

What the very best managers did not change during the
pandemic

The proper temperature of beer and Tony’s favorite places to
visit around the world



Tony Cross is the CEO of Growth Matters International, a firm
focused on sales and sales management excellence that has worked
with sales leaders in 35 countries. He is based in Johannesburg,
South Africa.


During the episode, Mike had Tony unpack this powerful statement
from his LinkedIn profile image:


“No training, or consulting, or technology will make a
sustainable impact on sales unless you embed sales execution
disciplines into the fabric of your business – through your sales
managers.”