Smart Sales Enablement Is About Much More than Tech Stacks, Tools & Toys

“Sales Enablement” has become one of most popular (overused and
misunderstood) terms in the sales world today. Mike jokes in
Chapter 2 of Sales Truth that as trendy as it is to wax
eloquently about enabling sales teams, it is hard to find three
people who can agree exactly what that even means. 


In this revealing episode Mike hosts Mike Kunkle, a respected
sales transformation architect and an internationally-recognized
expert on sales training, sales effectiveness, and sales
enablement, and author of the helpful new book, The Building
Blocks of Sales Enablement. Mike and Mike tackle topics ranging
from the sales leader’s critical responsibilities of “pointing”
and “arming” the team to the reality that all sales training and
development efforts fall flat when frontline sales managers are
not an integral part of the process.


Take a listen and be encouraged that despite all the noise and
nonsense you read online about sales tools, tech stacks, and
toys, the most effective sales effectiveness initiatives are
built on the solid foundation of “old school” timeless
principles.


Links


Mike Kunkle on LinkedIn:
https://www.linkedin.com/in/mikekunkle

Mike Kunkle’s new book, The Building Blocks of Sales
Enablement: https://amzn.to/3kKUX74

ATD Sell Conference: https://sell.td.org/ 

Your Sales Story Online Course:
https://mikeweinberg.com/your-sales-story/

Sales Management Simplified:
https://mikeweinberg.com/sales-management-simplified-book/