How to Give Your Buyers a Dopamine Hit with Buyer First Collaborative Selling

Episode 64 is not just for sales leaders! This is one you will
want to share with your sales teams as Mike hosts a special
guest, the brilliant Carole Mahoney.


Mike declares that Buyer First: Grow Your Business with
Collaborative Selling is the best-written book he’s read this
year and is convinced that you and your sellers will enjoy and
greatly benefit from this enlightening conversation as Carole
shares the science behind the success experienced by those who
sell collaboratively. Along with nodding, smiling, and shouting
“Amen!” as Carole and Mike exchange #notaboutme sales
philosophies, you will also learn…


Why buyers experience a dopamine hit when you make them part
of the process

How managers often reinforce anti-collaborative sales
approaches and behaviors

From Carole’s experience as a sales coach for the Harvard
Entrepreneurial MBA Program



Links in this Episode:


The Fast Foundations Virtual Workshop Series for sales
managers 


Buyer First on Amazon


Carole Mahoney’s site 


Carole’s LinkedIn profile