Indi Young: Make time to listen

In today’s episode, I speak with Indi Young. Indi is a researcher
who coaches, writes, and teaches about inclusive product
strategy. Her work is rooted in the problem space where the focus
is on people, not users. Indi pioneered opportunity maps, mental
model diagrams, and thinking styles. Her way of approaching the
problem allows teams to truly pay attention to people, without
letting cognitive bias and assumptions creep in.

Indi has written two books: Practical Empathy and Mental Models.
She builds knowledge and community via a series of live online
advanced courses about the importance of pushing the boundaries
of your perspective. She was one of the founders of Adaptive
Path, the pioneering UX agency. You can follow her on Twitter
@indiyoung and access many resources on her website indiyoung.com
as well as at medium.com/inclusive-software.

We dive into what it means to listen deeply when doing research,
how to collect knowledge about a purpose rather than a solution,
and how to create a safe space so the person you’re listening to
can access their interior cognition. You’ll come away with some
fascinating examples and actionable techniques for deep
listening.