Jehad Affoneh: End-to-end experiences vs. org structures

After 65 episodes, today’s show is the last episode of our
podcast, Design To Be Conversation. There are big shifts
happening behind the scenes with Design To Be and closing the
chapter on our podcast will allow us to take the proper next
steps to what’s ahead. Thank you all for listening. Now, for our
final episode!


Jehad Affoneh is a design and product leader who's led design,
product, and engineering teams most recently at VMware and
Splunk. He is currently Chief Design Officer at Toast, leading
the product, customer, and end-to-end experience that empowers
tens of thousands of restaurants to delight their guests, do what
they love, and thrive. He lives with his wife in Redwood City,
California.

We chat about why designers struggle to build end-to-end
experiences, why many organizations ship their org structure, the
ways to avoid this,  and ways you can think this through.