Susan Weinschenk: Maximize your creativity with brain science

In today’s episode, I speak with Susan Weinschenk. Susan has a
Ph.D. in Psychology and is the Chief Behavioral Scientist and CEO
at The Team W, Inc, as well as an Adjunct Professor at the
University of Wisconsin, Stevens Point.

Susan consults with Fortune 1000 companies, start-ups,
governments, and nonprofits, and is the author of several books,
including 100 Things Every  Designer Needs To Know About
People, 100 MORE Things Every Designer Needs To Know About People
and How To Get  People To Do Stuff. 

We dive into the brain science of creativity and how to come up
with better ideas and solutions by working with the 3 networks in
your brain that foster creativity: executive attention,
imagination, and salience. We discuss how to set specific
intentions, why it’s essential to turn off your concentrated
brain, and the science behind the “Aha!” moment.