FCM119: The Science Behind the Benefits of a Personalized Experience with Emma Masters

 



Biologically, we’re wired to always seek safety. When a brand
new client steps into our studios or fitness classes- there can
be so many unknowns, it doesn’t always feel like a safe zone.
On top of that, they’re expected to take themselves out of
their comfort zone and into a state of vulnerability- the
complete opposite of safety! The more that we can make our
clients feel safe when they come into class, the more likely
they are to get the most out of their workout, and in turn,
come back more often.


In this episode, we speak with our guest about how our genes
can either have a good expression or bad expression based on
the environment we’re in. We see this in identical twins- how
despite the exact same genetic code, they can have completely
different expressions and therefore different body types and
personalities as they develop.


The experience we provide as fitness professionals should go
well beyond telling people how to exercise effectively and what
food to eat. We must create an environment where their good
genes can switch on and express themselves- this happens
through personalization: by getting to know them and understand
them a little better, this informs how we speak to them, how to
motivate them, which classes to suggest they take and what time
of day. This can expand all the way out to how they are
marketed to.


When we accomplish this the best version of themselves can
literally be expressed via their genes. By giving our clients
minds and bodies what they need, it allows them to feel like
they’re in the right place- and sometimes that effect is more
powerful than the class itself.



 


View links to all the episodes we mentioned in the Show Notes:


fitnesscareermastery.com/episode119


 
What You’ll Learn from this Episode:

The science behind why an quality experience is so important

How our genetic expression affects the kind of experience we
need

How to properly read our clients and provide them with a
personalized experience



 
References in the Episode & Additional Resources:

The Five Love Languages


ph360 shaefit (application for fitness)


The FCM Community


The post FCM119: The Science Behind the Benefits of a
Personalized Experience with Emma Masters appeared first on
Fitness Career Mastery.