FCM120: Learning Strategy Behind Your Package Options and Prices with Susan Rothman

In this episode, enjoy an enlightening conversation with Susan
Rothman on a topic that can be so muddled for studio owners. This
episode is PACKED with information on how to structure your package
options that best serve our market, clientele, and bottom line,
while keeping it simple for our clients, front desk, and
instructors to understand. We also talk about pricing and sales
processes; how to sell based on value, rather than on price; in
what way you should be looking at your competition; and how to set
yourself apart. We talk about how you should train your team to
have sales conversations and focus conversations away from being
just about price, to about the value of our classes and the best
way to serve our clients in order to help them meet their goals. We
talk about the impact of ClassPass on our businesses, what we
should be mindful of, and the boundaries to set with these kinds of
relationships. Lastly we talk about how to structure the perfect
intro offer for clients to lead them perfectly into a longer term
commitment that is right for them.  

View links to all the episodes we mentioned in the Show Notes:
fitnesscareermastery.com/episode120   What You’ll Learn
from this Episode:

Strategy behind your packages and pricing that truly serve
your bottom line

The components of a successful intro offer

Elements of a powerful sales process

  EMAIL US to receive your COMPLIMENTARY copy of
“Overcoming Common Client Objections”  SET UP your
complimentary call with Barry to learn about Experience Coordinator
Training   References in the Episode & Additional
Resources: FCM Experience Coordinator Training (email for more
info) What’s Next With Susan (podcast)  

The post FCM120: Learning Strategy Behind Your Package Options
and Prices with Susan Rothman appeared first on Fitness Career
Mastery.