FCM128: Business Planning for the Post-COVID Period with Billy Polson

In today’s episode, we brought back Billy Polson, who we’ve had
on the show twice before because on his incredible actionable
insights and tips into running a business- and he is a pro,
having not only run DIAKADI fitness in San Francisco for 16
years, but winning best gym/ trainers for all but one of those
years.


Despite so much success, Billy was hit hard by the impact of the
COVID related shutdown, and he shares some of the struggles and
emotions that he’s faced as a result, that I think you will
certainly be able to relate to. But he also shares how after one
of his lowest moments, when hearing that the shutdown for small
studios was going to continue for another two months, grieved the
news, but then rose to the occasion in a very unique way to form
a coalition with other studios (even competitors) in his
community to petition their case to the local government to open
earlier with other small businesses. He also shares insights into
reopening that he recommends, and learned while having
conversations with other studios in his coalition.


View links to all the episodes we mentioned in the Show Notes:


fitnesscareermastery.com/episode128
What You’ll Learn from this Episode:

How Billy formed a coalition with other local businesses to
work with their local government

Why it's vitally important to be in touch with your clients
pain points now more than ever

Inspiration to adopt a mindset of patience and empathy



 


References in the Episode & Additional
Resources:



How to Prepare Your Fitness Business for a Post-Quarantine
Reopening
COVID Reopening Safety Video COVID Protocols Manual