FCM138: The Critical Importance of Investing in Yourself and Your Business with Ema Masters

Almost exactly 1 year ago, in March of 2020, COVID changed the
world overnight. It forced the majority of creators and business
owners in our industry to move online, with rapid speed
accelerating us down a path, we believe, the fitness industry was
already on.


 


Unfortunately as the landscape grew more competitive, it also
accelerated something else growing steadily in the fitness
landscape - the proliferation of misinformation. Coaches simply
observing and copying experts (or often times influencers posing
as experts) and proclaiming themselves to be experts as well
without really understanding the benefits and contraindications
of what they were passing on.


 


If you want to be truly successful in this industry and change
people’s lives, it’s essential that you invest in yourself and
your business. That means educating yourself. Not just in terms
of fitness certifications, but in business practices so that you
are truly showing up and serving your ideal client in the best
possible way. It’s also vitally important to take the time to
really deeply understand the people that you’re serving.


 


In today’s episode, we talk about how it’s essential that you
don’t get wrapped up in the hype, the noise, and the competition,
and instead…. Take a breath… settle down… and then dig deep.


 


It might not seem like it in your echo chamber of what you see
online, but the most popular trainers are the ones that yes, have
a magnetic personality; but they’re also the ones that know their
stuff deliver an unforgettable experience for their people.


 


They’ve taken the time to educate and UPSKILL themselves on safe
and effective programming, how to build a business based on the
pain points of their ideal client, how to speak to this unique
client on an emotional level, all which is what it takes to truly
change people’s lives.