FCM139: How To Become A Sought-After Expert with Pete Dupuis

Niche development can be really scary! If your thought process
goes something like this… “if I make myself appealing to more
people, and market myself to a larger audience, then I’ll wind up
getting more clients!” ...unfortunately, this strategy simply
doesn’t work.


 


As a fitness professional, it’s essential that you build a
reputation for being the BEST at one particular thing. Not only
will it help you gain more clients through clear messaging, but
like you'll hear our guest say...


 


...If you have the reputation at being the best at something, you
are widely assumed to be far better than average at everything
else.


 


In this episode we’ll break down how you can begin to hone in on
that special group of people that you are uniquely equipped to
serve in order to become a sought-after expert.