FCM147: How to Make Empowered Legal Decisions About The Use of Your Image and Likeness with Cory Sterling

Have you ever been asked to do a photo or video release shoot and
been handed a lengthy release waiver with a lot of legalese- so
much that you’re not even sure what’s appropriate &
reasonable?


 


Too often we hear stories of fit pros, who, excited about an
opportunity to work with a company, sign away the rights to the
photos, workout videos, and their image for all uses, and for all
time, without really understanding what they can and should do to
ensure that they are being properly compensated for the usage,
and that the usage supports them on their journey upward in the
fitness industry and their career.


 


We decided to record this episode because we want to empower you
as a fitness professional, creator or business owner to best make
career decisions and know how to navigate conversations around
recorded media and its usage.


 


That’s why we’ve brought back a legal expert we’ve had on the
show several times in the past to share with you the mindset you
need to cultivate when you’re presented with opportunities that
involve recorded media. He’ll also teach what you should look out
for and be aware of when signing release waivers for these
projects… and ultimately how to step into a position of personal
empowerment to defend your best interests… so you can engage in
clear and communicative relationships with those you share your
talent and likeness with.