FCM149: The Five Secrets of Successful Fitness Entrepreneurs

Gone are the days of fitness as a commodity and a social status
symbol where a studio could attract a strong member base with
sold-out classes simply by having cutting edge equipment, luxury
amenities and an “Instagram Wall.”


The pandemic changed all of that. We’ve had to reevaluate our
priorities as well as how we feel about ourselves and who we
spend our time with. It’s become glaringly clear how important
connection and community are to our physical health and mental
well-being.


Contrary to what most people think, we believe the Coronavirus
didn’t just upend the fitness industry, but accelerated an
evolution that was already beginning to take place.


We’ve officially entered an era where access to literally
thousands of fitness options are more readily available at our
fingertips than ever before. As a result, the key differentiator
of any fitness business has to do with the stories they share and
the experiences that they provide.


The fitness brands that are thriving today understand that
creating unforgettable member experiences that make people feel
seen and connect with them on a deeply emotional level is key to
their success.


If you don't have the right approach to the message you're
sending in your marketing... it's going to cost you. You wind up
selling the wrong thing, you position yourself in a way that
confuses your clients, and your efforts to reach more people wind
up hurting you.


Listen to this episode to learn the five secrets of successful
fitness entrepreneurs that will propel you into the future of the
industry.