FCM150: Culture & Community- Your Untapped Resources to Scale Your Business with Ryan Obernesser

We love the quote "Culture beats any marketing strategy. So much
so that creating culture is your best strategy." -Seth Godin


 


We all understand that having a strong culture and strong
community is important, but have a much harder time actually
creating them.


 


We believe your culture can be defined as the extension of what
it is that you believe- what you believe a fitness experience
should be all about! For instance, that it should be welcoming,
warm, and the workout should be more about the connection of your
body and mind more than anything else... versus a belief that it
should be raw, industrial, tough and designed to test you and
force you to dig deep so you can discover the depths of your
strength.


 


Your culture is so important to attract your ideal clients, and
is the foundation that your community is built upon. "People who
believe what we believe, come here and do what we do" is
something you have to be able to say.


 


So few businesses truly commit to creating a culture to the point
where it's palpable in their brand messaging, and the experience
they provide. And because of that fact struggle to create a tight
knit community where people know each other, feel supported by
each other, and bonded to each other. Yet, together, culture and
community are paramount to your business's success.




That's why in our conversation with our guest today we'll discuss
how to create culture and community, and why they are so vital to
future proofing your business.