FCM152: How to Use Pinterest As Part of Your Business' Marketing Tactics with Kate Ahl

When building your business and brand, there are SO many
essential steps you must take before even beginning to think
about marketing. Things like bringing your own values and beliefs
to the forefront- for instance, that you believe that fitness
shouldn’t be about repetitive reps to target specific muscle
groups, but a moment to experience deep embodiment through full
body dynamic movement.


 


Our beliefs and values point toward the type of problem we’re
best equipped to solve for the people we’re meant to serve. Once
we understand this problem deeply, we’re able to craft brand
messaging that tells a story about how what we offer can help our
ideal client overcome their problem so they can experience the
type of life the desire.


 


Only at that point does marketing come in, and there’s two pieces
to it- marketing strategy, which is the story that we’re telling,
the empathy we show toward the type of person we’re meant to
serve, and authority as a guide with a proven plan to get them to
where they want to go. Our marketing strategy is unlikely to
change, and if it does, it happens slowly.


 


Marketing tactics on the other hand are the different ways we
tell that story. These can take any shape- social media posts of
all kinds, YouTube videos, webinars, blog posts, podcast
episodes, etc. Once we get our marketing strategy clear, we have
to keep trying different tactics to discover which is most
effective at reaching the type of person we’re meant to serve.


 


That’s why in today’s episode, we’ve brought on a guest to
introduce you to a brand new marketing tactic that you most
likely haven’t tried, and most likely haven’t even thought of
before- Pinterest. As you’ll learn by listening, it’s not a
marketing tactic that everyone will gravitate toward. However, if
you put in the time and do it right, and it’s the right medium
for your audience, you can create a machine that provides you
with a constant flow of new clients.