FCM156: Experience Design for the Customer of the Future with Javier Santín

If we’ve learned anything from the stories we’ve created and
passed down since the beginning of time, when society finds
itself in the midst of extraordinary circumstances, a hero
emerges with new superpowers that can either be the or the
revival or the demise of the world as we once knew it. In our
case, the pandemic gave rise to one such hero. The fitness
consumer. Their superpower? Choice.


 


 


Now that people can workout from anywhere, at any time, with
anyone from around the globe - and a fitness professional can
start a business with nothing more than an iPhone, social media
and a payment processing platform - providing a good workout in a
beautiful space isn’t enough anymore.


 


There will always be people who want to work out from home and
there will always be people rely on the accountability of a
community and thrive in a live experience with other people. This
duality has existed since the beginning of fitness and it’s not
going anywhere.


 


Whether you are a fitpro now operating as a solo-preneur online
or a boutique studio owner with a brick and mortar location, a
team of talent or even perhaps a hybrid model - the KEY to your
success in 2022… is your member experience. THAT is your
superpower.


 


In this episode, we talk about the concept of Experience Design
for the Customer of the Future, how things have changed, what
still needs to change as well as an elephant in the room -
current average instructor compensation vs. industry
expectations.


 


We’ll discuss simple strategies to help bridge that gap and
hopefully, bring you a little closer to stepping into your
superpowers so you can show as your your most heroic self and
confidently attract and retain your dream clients.


 


Struct Club: https://www.structclub.com/


FCM GroupX Experience Conservatory:
https://urlgeni.us/instagram/yCw9