FCM161: How To Use Your Values & Empathy To Create Culture & A Movement Around Your Brand with Kara Wutzke

Think of this episode as an incredibly successful case study
highlighting where the fitness industry needs to go. It’s time
that we stop competing with each other on the level of the
workout, and recognize that what is most important is to identify
what it is that you value most in regards to fitness or movement,
and what your unique approach to fitness is. For our guest, it’s
the power of taking small steps.


 


Once you identify what these are, match them with the type of
people that need what you believe or also share your values. Show
empathy to what they experience on a daily basis with their
relationship to fitness. From there, creating a strong culture
around these shared values is how you create an unstoppable
movement.


 


It requires taking a few huge vulnerable steps- the first one
into yourself, your past, your story, and your experiences to
identify what your unique approach and values are regarding
fitness. The second step is to boldly go out there and shout what
it is that you believe from the rooftops- not being afraid to
share your story and perspective knowing full well that you might
drive some people away. And of course, the third step is to hire
and work with people that share your same values, so that you
create a true community and culture around what it is that you
believe.