FCM171: The Power of "Flow Shui: The Science Behind Addicting Flow-Triggering Workouts with Patrick Charron

We think we can safely say we’ve all been in those workout
classes where time just flies by. We look up at the clock after
the cool down and think, "wow that could not have possibly been
60 minutes, I was so immersed in that experience it was seemingly
over before it began." The elation we feel overrides any feelings
of challenge or discomfort and we can not WAIT to come back and
do it again.


 


And then those are those classes where, after trudging through
the first 5 or 10 minutes you look up at the clock and think, "oh
boy, I’ve got 50 more minutes of THIS? How will I possibly manage
my energy to make it through?" And it doesn’t matter how
beautiful the facilities are, or how expertly programmed the
workout is - there’s just… something missing and  even
though it might be “good for you” you’re not sure you want to
come back.


 


This right here, is the death of group fitness. And you do NOT
want people to feel this in your class.


 


But those classes, where time is suspended, aren’t magic, they
don’t require secret superpowers and they don’t happen by
accident (well sometimes they do, but then, it can’t be repeated
or scaled - and leaving that up to chance? It not good for
business)


 


There’s a science behind creating epic, immersive, memorable
addicting experiences that keep your clients coming back for
more. It’s called FLOW


 


And our guest in this episode is an EXPERT in Flow State and Flow
Experiences and today we’re going to talk about the science
behind the magic of Flow and introduce something new… It’s called
Flow Shui.


 


Now in all of our travels we have seen WAY too many new studio
owners blow their budgets on design without equal investment on
what actually happens in that beautifully designed space.


 


The design will help get them in. But an addicting workout
experience is what keeps them there. Think about that for a
second. So we’ll talk about how design can enhance the flow
experience for your clients and what needs to happen in your
space so you can deliver on the promise you’re making to your
community for years to come.


 


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