FCM180: The Inspiring and Unknown Stories of the Women Who Shaped Our Industry with Danielle Friedman

The more we learn about the fitness industry, the more we realize
how incredibly complex it is. The messages that the average
consumer receives from the media, beauty culture, diet industry,
fitness industry and even holistic wellness trends can be
confusing and contradictory. Especially for women.


 


Shrink yourself, but take up more space. Lift heavy to get
strong, but don’t get too bulky. Fit and healthy can happen at
any age, but try all these tricks to look younger. Over the
decades, we’ve been told that wafer thin is chic, to have a
muscular Amazonian bod is empowering, goddess-like curves are
divine and body neutrality is the ultimate path to self-love and
acceptance.


 


Whatever the ideal of the decade that has been sold to us, we ate
it up (or sweat it out) hoping that if we consistently show up to
the gym and group fitness classes we can change our physique and
we will be accepted, more successful, respected, worthy of love
and finally feel like we belong. What we discover is that the
process and the journey through physical exercise is infinitely
more powerful than the results that we get.


 


 


Throughout the history of fitness there have been unsung heroines
that understood this complex and powerful dynamic. They started
movements that not only re-shaped bodies but re-shaped the world
as we know it.


 


 


Our guest in this episode does a really excellent job of shining
a light on some toxic traits of the fitness industry while
illuminating the very best parts and the potential that we have
as fitness professionals not only change people’s lives but to
influence fashion and beauty trends, music and even consumer
goods like tampons and cereal. The way we move… shapes our
society.


 


Buy Let's Get Physical HERE


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