FCM195: Why Your Marketing Will Fail If It Doesn't Focus On This One Thing with Alexa Cawley

The big question we unpack in this episode is... what does your
community really want from you? And we’re not talking
surface-level stuff like abs... What do they really want out of
the time they’ve sold to you?


 


Today’s episode features a marketing consultant for health &
wellness entreprenuers, focused on helping wellness brands grow
and learn how to effectively market their businesses. 


 


But this interview is different in that she’s not here to talk
about granular tactics, tools and tricks that you would expect a
marketing consultant to deliver.


 


We dig deep and talk about the foundational aspects of your
marketing strategy. hospitality, relationship building, community
building and what that really takes.


 


We talk about the pitfalls of marketing price and explore the
benefits of marketing VALUE. After all, she calls herself your
foundational marketing expert and guide. The work that she does
is really where your marketing journey begins, and what all your
future marketing decisions stand upon.


 


LINKS: 


https://foreverfriday.co/


https://fitnesscareermastery.com/wellnessliving