FCM197: How To Leverage Your Uniqueness To Reach Dramatically More Clients with Jude Charles

If you’re a regular listener of the show, you know we talk a lot
about leveraging your uniqueness to scale your business- whether
that be your unique origin story, your core values, your beliefs,
or your unique skills. The reason is because


#1, there is no one else like you in the world, and you can
immediately set yourself apart from competitors this way, and


#2, your clients aren’t buying your workouts- they’re making a
buying decision based on how you make them feel- and that comes
from what you share about your beliefs and values, and how you
believe your unique approach can change their life.


 


The best way to communicate this is through utilizing the power
of story, and in Episode 190, we dove deep into just how powerful
storytelling is to scale your business and find success. But
something we didn’t talk about is specifically how to do that.


 


That’s why we invited back our guest today- so he can teach you
how to find that leverage to


#1- get more clients and make more money,


#2, leverage how you do what you do by packaging or productizing
your values and beliefs and the way you do what you do, and


#3, how you can start to get others to reach out to you for
opportunities.


 


Of all the episodes we’ve done, I think that what we talk about
today is one of the simplest and most effective ways to scale
your business based solely on leveraging who you are and what you
believe. On that note, please welcome back Jude Charles to the
show.


 


LINKS:


https://athleticgreens.com/fcm


Jude's Story Bank Journal


Jude's Newsletter