FCM199: Why Your Business Might Not Be As Inclusive As You Think It Is & How It Affects Your Reach with Tasha Edwards

This episode is going to cause you to question a lot about our
industry, and how you’re offering the experience of exercise in
your business. Because when it comes to inclusion, there is so
much that we don’t think of that is causing a massive population
of people to feel unwelcome and defeated by what you’re offering,
rather than the way you hope they feel- inspired and excited to
come back again. And I guarantee most of it is flying under your
radar.


 


Things like… how you program your workouts, how you coach your
workouts… whether or not offering pre-choreographed classes are
the right thing to offer. How you’ve positioned your equipment in
the room, and what that equipment is in the first place. Even
down to what we define as “fit” or “fitness” in the first place!
You’ll learn about why each of those and more might be culprits
by listening to this episode today.


 


What’s so interesting to me is that the biggest concern that we
hear fitness business owners talk about is their ability to
attract new clients, or get clients to stay longer, and in this
episode, you’ll learn that the answer to that may come from the
realization that you’ve unconsciously and unintentionally been
scaring away a huge potential clientele, simply from adopting too
limited a view of what your business can be.


 


SHOW NOTES:


https://www.tashaedwards.com/


https://www.instagram.com/iamtashaedwards/