FCM202: Why Most Group Fitness Marketing Fails: Understanding Strategy vs. Tactics

Unlock the secrets to marketing success in your fitness business.
Join us as we delve into the crucial difference between marketing
strategy and tactics. Barry breaks down the essence of each,
helping you understand why they're both essential.


Discover how your marketing strategy is your blueprint for
success, setting you apart from the competition. It's your
compelling story that resonates with your dream clients and
guides your decisions.


Learn why your marketing tactics, like social media posts and
ads, should align with your strategy for maximum impact. Get
inspired by real-life examples, including Patagonia's 'Don't Buy
This Jacket' campaign.