FCM209: Soulful Strategies: The Revolution in Fitness Marketing You Need

In this episode, we turn the traditional fitness marketing
playbook on its head.


If you're like most fitness professionals we speak to, you may
not know exactly who your ideal client is or how to market to
them in a way that communicates your value, or you have an idea
of how you want to portray yourself to your people, but don't
know for certain if that intention is felt and understood.


The truth is that in order to clearly speak to your dream
clients, communicate value and attract more of them in, there are
a lot of beliefs about our industry and how we have historically
marketed ourselves that need to shift dramatically.


In this episode we share a recording of a recent brand strategy
session that Barry had with a potential client where he took a
deep dive with her into what that shift looks like. 


After listening, you're going to think about how you position
your value completely differently, and hopefully be on the path
to take the necessary steps to attracting new dream clients
confidently like a supermagnet.


 


What You'll Learn:



The Pitfalls of Marketing Your Classes:
Discover why treating fitness classes like tangible products
limits who you can reach in the market.


Real Needs Over Physical Benefits: Learn about
the importance of the shift towards addressing people's deeper
drives like confidence, energy, and overall life satisfaction,
and away from abstract physical benefits like "burnt calories"
"cardiovascular endurance" and "lean muscle"



 


We promise this episode will shift your perspective on what it
means to market group fitness classes in today's world, redefine
your approach to marketing, and offering insights that could
redefine the way you connect with the people who need you the
most.


 


GET THE EBOOK, AUDIOBOOK, & COURSE:


https://fitnesscareermastery.com/avalanche


 


BOOK A BRAND STRATEGY SESSION:


https://signup.fitnesscareermastery.com/yourstrategysession/