Clare Muscutt talking with Jo Boswell about actionable data, and making CX a commercial discipline.

What if the bottom line in Customer Experience isn’t the
customer... it’s still the bottom line?


It may seem counterintuitive, but what if the best way to get a
business on board with focussing on customers, isn’t by focussing
on them at all?


In the penultimate episode of the series I got to talk to a CX
commercial queen Jo Boswell about her approach to getting
investment in CX that had CFO’s raving about her— And she didn’t
start with talking about fixing customer pain points.


Listen-in to her British Airways career stories from riding
Concorde on the ‘Bob Job’ serving as a graduate assistant to
legend Bob Ayling, to reclaiming an unintentionally sexist slight
in the 90’s and being known as one of the four horsewomen of the
apocalypse to her eventual senior roles leading the way to better
customer value management through data, insight and technology.


You are in for a treat, my CX friends!


Read more and subscribe to our channels:


Sign up https://bit.ly/2ZDYCcB


Youtube  https://bit.ly/3jdBU2w 


Spotify https://spoti.fi/33AIx9F


Show notes  https://bit.ly/2ZBcILF


LinkedIn https://bit.ly/3a0cDVx


Instagram https://bit.ly/32ubulz