Clare Muscutt talks with Claire Durrant about UX, CX, Service Design & freelance digital nomad-ing.

‘Just because you have 50k followers, it doesn’t make you right
about everything’


 


With influence comes responsibility, so why do some people choose
to abuse it?


 


In the age of social media, ‘influencers’ seemingly have the
power to dictate what is right and wrong in their sphere of
influence and sometimes even ‘cancel’ people who disagree with
their point of view.


 


Debate, intellectual challenge and solid argument are the
cornerstones of freedom of expression and without it, we can’t
make progress, especially in fields like Customer Experience.


 


The game-changers are those whose original thinking goes against
the grain of established concepts to yield a fresh perspective
and disrupt the status quo with positive effect. This is where
true potential lies.


 


That’s why I was excited to haveI Claire Durrant on the show to
talk about her unconventional career journey and lifestyle as a
freelance digital nomad, including her story of being cancelled
by one such influencer after she was bold enough to call out the
misuse of personas in experience design. 


 


Tune into this week’s episode of the Women in CX Podcast to
listen-in to Claire’s story, hear about her experience of going
freelance, her world travels, our thoughts on the relationship
between CX, UX and Service Design and importantly, how she
learned to stand up for herself.


 


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