Clare Muscutt talks about CX Insights & Women in the Workplace with Kantar Insights CEO, Amy Cashman

Amy Cashman, CEO of Kantar UK's Insights Division, joins Women in
CX Founder and podcast host Clare Muscutt to discuss the
importance of establishing 'red lines' to create work–life
balance, challenging the perception of female senior leadership
to set positive examples for women in the workplace, and how
brand values impact both the customer and the employee
experience.


 


“Lean into who you are and don’t feel that you have to change to
be successful.”


 


The conversation also delves into…


• The evolution of CX insights


• How brands can amplify or undermine women’s confidence


• The creation of proof-points to deliver on brand promise


• How Amy reached CEO level


• Using CX to create (and to prove) ROI for organisations


• How to create environments within which women thrive


• How evidence of D&I is more important than brand statements


• The importance of authenticity


 


Visit https://womenincx.community/ for more inspiring
content, and to find out how to join the world's first online
membership community for women in customer experience.


 


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