Clare Muscutt talks with Gita Samani about CX and Digital Transformation, Perfectionism and Beating Burnout

Gita Samani, Director of Strategy at Astound Commerce joins Clare
Muscutt on the Inspiring Women in CX Podcast to discuss Digital
Transformation from a CX point of view and how to avoid the
pitfalls of making technology led decisions and evolve your tech
stack to enhance customer and employee experience. In this
episode Clare and Gita talk about their similarities as women in
tech, including experiencing the perils of perfectionism that led
them to both recently experiencing burnout. Tune in to hear them
discuss:


 


How Gita got into CX

The relationship between Business Analysis and CX

The challenges with digital transformation

How to stop CX being the outcome of technology choices

How to make tech drive customer, employee and business value

The importance of delivering brand through digital
touchpoints

How to avoid technology-led decisions 

Evolving your tech stack to enhance customer and employee
experience 

Managing burn out 

The pandemic impact 

Overwhelm, perfectionism and retesting priorities

The importance of self care

The difference between being selfish and setting boundaries

Gita’s advice for women in CX



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