Clare Muscutt talks with Liz Berks about research methods & getting closer to customers on any budget

Liz Berks, Co-Founder of 4Sight CX, Saudi Arabia, joins Clare
Muscutt on the Inspiring Women in CX podcast to talk about her
journey from Market Research and Insights into CX, the ‘energy
and drive’ for Citizen Experience in Saudi Arabia, the dangers of
an over-reliance on surveys, ethnographic research and the
emerging technologies available to us, and the difference between
a VoC programme and the ‘true meaning’ of customer voice.


 


Key talking points include discussing…


 


️ The development of CX in Saudi Arabia


The use of qualitative insight to drive CX


How mobile ethnography and ‘insight communities’ can help
organisations to build a comprehensive picture of who their
customers really are


And how to leverage the data available to you to get closer to
customers, even when you have zero budget


 


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