Clare Muscutt talks with Stine Ringvig Marsal about squiggly careers and fixing a broken CX industry

Stine Ringvig Marsal, the Founder & CEO of Experience
Management Consult, joins Clare Muscutt on the Inspiring Women in
CX podcast to talk about ‘tripping’ into CX (didn’t we all!), her
passion for Service Design, how to ‘do’ CX and make it work
*without* having an astronomical budget, combatting the ‘fluffy
bullsh*t’ to reclaim credibility as an industry and viewing CX as
a ‘support function’ as opposed to a religion or culture.


 


Bye-bye CX blabber!


 


Key talking points include…


How Stine applies her Sociologist’s toolbox to CX


Her journey to becoming Tivoli Garden’s first-ever Customer
Experience Manager


The importance of ‘fusing’ employee and customer experience in a
regulated industry 


How her own life experiences enabled her to ‘step out’ of the
mainstream


Why, as practitioners, we must challenge how CX ‘should’ be
done 


 


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