Clare Muscutt talks with Elena Rozanova about escaping Kharkiv and the realities experienced by Ukrainian female refugees

Elena Rozanova, the Head of Customer Relations at Rosbank and
Women in CX community member, joins Clare Muscutt on the
Inspiring Women in CX podcast to talk about escaping the war in
Ukraine and the realities experienced by Ukrainian female
refugees.


Elena was in Kharkiv when the war started and spent a week living
in bomb shelters with a friend and her daughter before beginning
the journey to Poland as a refugee herself.


In this episode, she shares her lived experience and calls on
other CX specialists to use their skills to aid crisis efforts
and help refugees to settle in new countries.


 


Listen in as Elena…


Recounts her own experience fleeing Ukraine under the constant
threat of bombardment


Shares the contrasts in humanity she experienced as a refugee


Discusses empathy for others in light of her escape, not as a
Customer Experience professional, but as a ‘Human Experience’
professional


Puts forward how CX thinking can help in crisis situations,
mitigating fear and uncertainty for those affected


Highlights what we can all do to help, from offering
accommodation to removing language barriers


 


For more information on joining the world’s first online
community for women in Customer Experience, head over to
www.womenincx.community