Clare Muscutt talks with Fiona Blades about the holistic view of CX, brand and marketing metrics

In episode #509 of the Inspiring Women in CX podcast, Clare
Muscutt talks to Fiona Blades, the President and Chief Experience
Officer at MESH Experience, about…


 


Participation Marketing and the deep impression this leaves on
consumers


Viewing Brand Experience as an orchestrated score of multiple
components that construct the brand in someone’s mind


Utilising text technology to reverse engineer Brand Experience
and tailor investment


How the experiences of today impact the metrics of tomorrow


The future of CX and how it lies in Share of Experience and agile
working


 


Do you understand which areas of your brand resonate most with
customers? If so, do you tailor your investments to this? Let us
know in the comments! ️


 


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