Clare Muscutt talks with Charlotte Kennett about leveraging the alignment between Marketing & Customer Experience in B2B

In episode #602 of the Inspiring Women in CX podcast, Clare
Muscutt talks to Charlotte Kennett, the Senior Director of Global
Customer Experience at SS&C Blue Prism, about…


 


Embracing your uniqueness and using it to your advantage


The relationship between CX and Marketing


The importance of authenticity, especially in leadership roles


Federating communities and accelerating the time to value


How metrics indicate that the work being done is tangibly
improving revenue


 


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