Clare Muscutt talks with Marina Bezuglova about the connection between well-being, CX, and EX

“All of us are people, and if on a personal level, we don't
follow principles or values of health and well-being, it’s very
difficult to build a corporate culture of well-being in our
companies. So, I believe that personal and organisational are
very much related.”


 


In episode #608 of the Inspiring Women in CX podcast, Clare
Muscutt talks to Marina Bezuglova, the Executive Director of
Healthcare, CEE, at Ipsos, about…


 


How she found her way into the Women in CX community and found
help and support in publishing and translating her book


 


️ Her background in Psychology, holding a PhD in Medicine, and
how an interdisciplinary approach allows for the formation of new
knowledge and innovative solutions


 


Combining her interest in research, medicine and people working
in social and market research at GfK, before becoming a top
manager and leading the development of customer experience
research and continuous improvement


 


️ Growing from “useful crises” and the importance of being a
mindful and empathetic leader, particularly in times of
disruption and transformation


 


The relationship between stress and creativity and how if we
neglect our most basic needs, we’re unable to negate mental
blockers and develop out-of-the-box solutions


 


️ The role that both cognitive and emotional empathy play in
decision-making and how storytelling can bring the
customer/patient’s reality into focus


 


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community for women in Customer Experience, head over to
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