82. How to Align Personal Expectations w/ Business Growth (ft. CEO Erik Jacobson)

THE MAN, MYTH, LEGEND: Erik Jacobson is on the podcast!! He is
the man behind MissUnderstood Podcast production, a long term
friend, + mentor to me in this crazy podcasting industry. I first
connected with Erik long before I ever had a podcast, but, with
his words of wisdom and flourishing podcasting business he help
me jet-set the production of my podcast in 2020 in ways I never
thought possible. 


In today's episode, I'm talking with Erik about foundation
qualities and tips for starting/owning your own Business. Erik
owns multiple businesses (that's right) which he built from the
ground-up.  As CEO of Lemonpie (a podcast PR agency) and
Hatch (a podcast editing & strategy subscription service), he
has now helped over 200 brands use podcasting to build brand
awareness and trust, generate qualified leads, and drive revenue.
He grew Lemonpie from 0 employees and $0 in revenue to a team of
11 and 7 figures in revenue. Completely bootstrapped, with zero
paid marketing. He has also grown Hatch from 0 to 50+ customers
in 18 months. Erik is passionate about the power of podcasting
for businesses and brings his deep domain expertise, experience,
and perspective to every conversation.


He's not just a CEO, but a Husband, Dad, incredible friend +
shares with us how he manages to balance it all. Tune in to hear
the reality of business development and how to align your own
personal expectations with the actual growth of your business!


Love Erik? Here are links to all his companies & social
media!


https://www.lemonpie.fm/


https://www.hatch.fm/


https://www.lemonpie.fm/brands-that-podcast


https://twitter.com/erikbison


https://www.linkedin.com/in/erik-jacobson-78811b54/
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Special thank you to USEHATCH.FM for producing this episode.