105. How to Build a Personal Brand & GROW on Social Media (ft. Digital Marketing CEO Cat Kennebeck)

Welcome to our own MASTERCLASS! Whether you are a full-time
blogger, entrepreneur, or running an Etsy-shop part time, you
KNOW the power of social media. In 2023, social media isn't just
a way to share your favorite photos, it's a way to become a
GLOBAL brand for yourself and your business. As a social media
enthusiast, I have been growing multiple platforms on Instagram
since 2016. Taking professional accounts to over 2 million
impressions a month and growing my own personal brand to over
150k followers across multiple platforms. In this episode, I
brought expert Cat Kennebeck on the show to dive into trends,
best practices, and ways to not just start but CONTINUE building
your brand across social media. Grab a notebook, you'll want to
write these tips down. If you've been hesitant or stuck while
trying to grow your social media accounts, this is the episode
for you!


Meet Cat Kennebeck: "Originally from Chicago, went to the
University of Missouri to pursue a career in broadcast
journalism. This led to living coast to coast from Los Angeles to
Raleigh, North Carolina working in the television and sports
industry as a host & on-air talent. I've worked as an on-air
talent & host for Big Ten Network, NBC Sports Engine, ESPN,
The Carolina Hurricanes, the Houston Astros organization, and
most notably here in my hometown. The Chicago Blackhawks. I also
had my own show on multiple iHeartRadio stations including the
infamous 103.5 Kiss FM. In 2018, I decided to pivot into digital
marketing having always dabbled in social media management
& content creation running my own blog as well as many of the
sports outlets I had once worked for. I became the Director of
Marketing for one of the most popular hospitality groups in the
city of Chicago before ultimately leaving to start my own
business In March 2020, Innovative Influence, a boutique digital
marketing agency was born. I've worked with clients featured in
Forbes, Architectural Digest, Sports Illustrated, NBC, &
Cosmopolitan. Today, I am still overseeing day to day
operations with Innovative but is also working on starting her
second business - a health & wellness app focusing on the
balance between fitness & hormone health."



Love Cat? Check her out at www.innovativeinfluence.co


Social Channels:  TikTok | Instagram


INNOVATIVE SOCIAL | TikTok | Instagram


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