#311 - Why We’re All Wrong About Open Rates

Today Jeremy and Jack are doing an episode on OPEN RATES! Has
everyone been doing open rates wrong? Jeremy brings his own
conclusion on why open rates are a problem for cold outreach!


 


HERE’S WHAT WE COVER IN THIS EPISODE:


 


-Has the industry been doing open rates wrong?


-How open rates are currently viewed 


-Jeremy’s example of open rates being a problem


-Attribution of open rates


-Deliverability vs activity 


-Trailing time of open rates


-Is your open rate accurate?


-Why did it take so long to realize this problem?


-Is open tracking for deliverability okay?


-Buffering tools?


-A new word and method for this?


-Send in your questions for a rapid-fire episode! 






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Have an email you want us to teardown? Send us your emails, cold
emailing questions, and campaign examples at podcast@quickmail.io
and it could be featured on the air!


 


Happy Cold Emailing!


Jeremy and Jack